April 8, 2019

Training

We teach you how to implement new productivity technologies and online marketing strategies into your business with a focus on client acquisition and sales in North America.

Our training programs, based in Toronto, Canada, are highly specialised in the areas of Productivity Technology & Online Marketing and are backed by real world results. We provide all of our clients with in depth consultations to create a custom training package that will meet the unique needs of your business. We adapt our training program to your business to ensure results.

Training Modules

Automation Systems

Learn how to implement and use technologies to promote growth.

This course covers topics such as:

  • Streamlining order flow
  • Improved shipping services
  • Customer service bottlenecks
  • Administration of orders
  • Product/service creation & tracking
  • Customer tracking
Cloud Solutions

Learn how to align cloud computing technology with your business strategy.

This course covers topics such as:

  • What can cloud computing do for you?
  • System infrastructure
  • Create a transition plan for your organisation
  • End-user training and project management
  • Assess and eliminate risk
Website Strategies

Learn how to align your website with your business goals.

This course covers topics such as:

  • How much to spend on your website
  • Web agencies
  • Best practices
  • Your website's first impressions
  • Brand identity
  • Keeping your website content fresh
Webmaster Training

Learn the fundamentals of web design in order to create and manage your own website. By the end of this module, you will have everything you need to create your own website.

This course covers topics such as:

  • HTML and CSS
  • Javascript libraries
  • Designing with a Content Management System (CMS)
  • Domain name registration & management
  • MySQL databases
  • eCommerce Basics
SEO Training

Learn how to optimise your website to meet modern search engine standards.

This course covers topics such as:

  • Best design practices
  • Fresh and relevant content
  • Keyword research
  • Local SEO strategies
  • Google analytics
eCommerce Technology Training

Learn how to structure and manage your online retail ordering portal.

This course covers topics such as:

  • Service- vs product-based ordering portals
  • Integrating ordering portals into existing businesses
  • User Interface and User Experience considerations
  • Funnelling to the point of purchase
  • Automation
  • Customer service and communication
  • Fulfilling orders, shipping, and stock management
eCommerce Strategies

Learn how to create or improve your eCommerce website.

This course covers topics such as:

  • Conversion rates and analytics
  • Squeeze pages
  • Product landing pages
  • Product catalogues and page structure
  • Product pricing strategies
  • Shipping strategies
  • Click-through rate optimisation
  • Secure checkouts and payment gateways
Cybersecurity Implementation

Learn how to keep your information secure.

This course covers topics such as:

  • Cybersecurity policies
  • Cybersecurity personnel
  • Risk management
  • Auditing and tracking
  • Privacy and compliance
  • Cloud migration security
  • Staff training and awareness
Digital Advertising Strategies

Learn how to advertise your business online to compete with leading businesses in your industry.

This course covers topics such as:

  • Campaign planning
  • Google AdWord campaigns
  • Strategic advertisement placement
Social Media Marketing Strategies

Learn how to build your brand identity and presence on social media platforms such as Facebook, Twitter and Instagram.

This course covers topics such as:

  • The right platform for your business
  • Platform cultures and best practices
  • Creating interesting, consistent content
  • Interacting with your customers
  • Page and post analytics
B2B Marketing Strategies

Learn how to expand your B2B potential.

This course covers topics such as:

  • Current B2B trends
  • Marketing for B2B vs B2C
  • How to approach B2B leads
  • Choosing the most effective B2B model for your business
Account-based Marketing Strategies

Learn how to adopt account-based marketing strategies into your client-acquisition and sales process.

This course covers topics such as:

  • Aligning your marketing and sales teams
  • Identifying account types
  • Identifying key stakeholders
  • Identifying account needs
  • Campaign planning and execution
  • Account management for long-term revenue growth
Affiliate Marketing

Learn how to find high quality affiliates and re-sellers for your business.

This course covers topics such as:

  • Developing a competitive affiliate program
  • Streamline prospecting efforts
  • Utilise affiliate networks
  • Affiliate management
  • Brand protection
Marketing for Nonprofits

Learn how to advertise your nonprofit business to promote events, find volunteers, and grow your brand.

This course covers topics such as:

  • Brand development and messaging
  • Appealing to volunteers
  • Community building
  • Program/Event management and promotion
  • Informational content
Information found on this APS website is not by any means or suggestion a guarantee of acceptance or consideration to any of the programs.
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